Followers of the Flow traces the evolution of the freestyle movement of the 1990s, a movement that does not just refer to sports but to a mindset which is currently enjoying a renaissance in modern society. What is the connection between freestyle and creativity? How can the flow experience – a denominator for all freestyle activities – be seen as a creative tool? Why is it essential to try and fail? The manual explores these questions in six beautifully illustrated chapters, giving the reader a «recipe» in the form of a new and ingenious creative method: Freestyle Thinking.
This book will be produced in a limited signed edition in excellent quality and stands as a piece of art itself. Printed on Munken polar white paper, the book includes a blue book mark and a holographic molded cover design on black linen. The first edition will be signed by the author/designer. The book also contains exclusive photographs taken by Silvano Zeiter, one of the most talented photographers in the scene.*Subject to changes
128 pages content
Incl. tools & notes
Photography by SZ
Blue page edges
Freestyle Thinking is a new creative method that allows you to practice activating your creative Flow and even train it like you would train a muscle. The more often you are in the creative Flow, the easier you will find it to develop creative solutions in the shortest possible time.
The method is explored with the help of three dimensions in a model: the trick, the flow and the swell. These are explained in subchapters and are each followed by a practical assignment for the reader.
Jonas is a brand designer, UX specialist and leader of creative processes, whose designs unite emotional expression and precise functionality. His broad work experience combined with his longtime passion for snowboarding, skateboarding and especially surfing have inspired him to develop and write about a new ingenious creative method, Freestyle Thinking.
As far as he is concerned, the future belongs to the creative minds. He believes that today’s challenges can be mastered by unleashing the creative Flow of each individual and in doing so to trigger a greater creative movement.
Creative Director & Author of FotF
Silvano is a snowboarder, surfer and professional photographer from Wallis, Switzerland. His photographs speak the same language as the book: it’s all about the flow experience. Convinced that the fun factor is the secret ingredient for a great shot, Silvano has found a way to capture the essence of flow in many of his photographs. As a true Follower of the Flow, he has been scouring the globe with some of the most iconic personalities in the freestyle world. His photos grace the covers of countless magazines around the globe. We are ecstatic to show his work in the book.
By pre ordering a book you help supporting the skate-aid programs around the globe. A part of every sold book goes to skate-aid.
1988 First female snowboard double worldchampion
Professional Snowboarder & Surfer
Swiss Snowboard Pioneer 1984
Former President of TTR, World Snowboard Tour
Brand Director at Bogner
Brazilian Pro Surfer
Founder of Skate-aid
Founder of Titus Skateboards
Filmmaker Vans Snow
Former Co-founder of Firewire Surfboards
Founder & Shaper of Sunova Surfboards
Pioneer of Snowboarding in China
and athlete at The North Face
Founder of LeiGe Parks and the Wang Lei Snow Academy
Journalist and Olympic snowboarder
And be the first to know when the book is available in stores.